Pyaterochka mobile app
Pyaterochka is a large proximity stores chain managed by X5 Retail Group, leading food retailer in Russia.
In 2019, our team began working on the Pyaterochka mobile app for the retailer chain’s regular customers. So we used this chance and made shopping even more convenient! The application is full of handy features like product catalog, loyalty card, customer feedback and user account with promotions, accumulated customer rewards. Besides all of these we have introduced a unique functionality for the retail market application – Guest Community.
We did not start working on the application from scratch. It was already available in the application stores with quite a large audience of users. Therefore, it was crucial for us to maintain the app running while developing new architecture and functionality.
During the year of collaboration with the X5 product team:
- we have locally improved the back-end quality
- kept on going further on improvement and stabilization
- redesigned both iOS and Android applications and rewritten the application from scratch
- launch several major features aligned with the company's internal business processes
We developed a unique product called Spy Club and integrated it inside the Pyaterochka mobile app.
Spy Club automates the in-store quality assessment process. In fact, Spy Club is a customer community with the ability to influence the retailer’s quality across all stores. With this integrated product we simplify mystery shopping letting customers assess quality and get rewarded through their casual shopping routine.
Spy Club launch results
We started the pilot project with 65% of the chain (10 000 stores). During the 3-month pilot, our clients made 12 100 assessments with the MAU indicator rocketing from 66 469 to 200 000.
Spy Club significantly surpassed the standard Mystery Shopper system in all quality indicators.
As we initiated the project we aimed to form a cohesive team with the capacity to solve any problem autonomously while maintaining the product-oriented management approach. That’s why we worked back to back with all the client’s departments and third-party vendors, sharing our experience and initiating processual changes across all levels.
Functional modules on the iOS platform are put into separate frameworks: UI, database, network, services, resources. The app has six loyalty programs, each with a functionality that, if necessary, can be effortlessly taken out for further reuse, for example, in a separate application.
We integrated both internal and partner third-party systems. Depending on the marketing campaign, the user earns points that can be spent as a payment for mobile network service, restaurants and other partner campaigns.